Libros bestsellers hasta 50% dcto  Ver más

menu

0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional
portada Mastering Business for Strategic Communicators: Insights and Advice From the C-Suite of Leading Brands (in English)
Type
Physical Book
Publisher
Author
Year
2017
Language
English
Pages
320
Format
Hardcover
ISBN13
9781787145047
Categories

Mastering Business for Strategic Communicators: Insights and Advice From the C-Suite of Leading Brands (in English)

Matthew W. Ragas (Author) · Emerald Publishing Limited · Hardcover

Mastering Business for Strategic Communicators: Insights and Advice From the C-Suite of Leading Brands (in English) - Matthew W. Ragas

Physical Book

$ 110.99

Envío gratis a todo Estados Unidos
  • Condition: New

Choose the list to add your product or create one New List

Go to My Wishlists
It will be shipped from our warehouse between Monday, June 03 and Tuesday, June 04.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

Synopsis "Mastering Business for Strategic Communicators: Insights and Advice From the C-Suite of Leading Brands (in English)"

The most successful communication professionals are no longer just communication experts-they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen. Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP. This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today's most well-known brands and organizations.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews