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Mastering Fashion Marketing (in English)
Tim Jackson (Author)
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Palgrave
· Paperback
Mastering Fashion Marketing (in English) - Tim Jackson
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Synopsis "Mastering Fashion Marketing (in English)"
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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