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Mental Models: Aligning Design Strategy With Human Behavior (in English)
Indi Young
(Author)
·
Rosenfeld Media
· Paperback
Mental Models: Aligning Design Strategy With Human Behavior (in English) - Young, Indi
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Synopsis "Mental Models: Aligning Design Strategy With Human Behavior (in English)"
There is no single methodology for creating the perfect product-but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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