Name: Mid-Century Ads. 40Th ed. Edition: Multilingual (German, French, English) (in Trilingüe)
Price: 21.00 USD
Availability: InStock
Author: Steven Heller
ISBN: 9783836591478

portada Mid-Century Ads. 40Th ed. Edition: Multilingual (German, French, English) (in Trilingüe)

Type

Physical Book

Publisher

Taschen

Author

Steven Heller

Language

Trilingüe

Pages

Format

Hardcover

Dimensions

22.4 x 16.3 x 3.3 cm

ISBN13

9783836591478

Mid-Century Ads. 40Th ed. Edition: Multilingual (German, French, English) (in Trilingüe)

Steven Heller (Author) · Taschen · Hardcover

Physical Book

$ 21.00

$ 30.00

You save: $ 9.00

30% discount

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Mid-Century Ads. 40Th ed. Edition: Multilingual (German, French, English) (in Trilingüe)

Synopsis "Mid-Century Ads. 40Th ed. Edition: Multilingual (German, French, English) (in Trilingüe)"

Crazy about ads

Advertising in the space age.

This issue, composed of images selected from miles, offers the best of American display advertising in the era of the "big idea." From the height of American consumerism, bold and colorful advertising campaigns provide a fascinating glimpse into the 1950s and 1960s, as preoccupations with the Cold War gave way to the carefree drinking and cigarette atmosphere of the Mad Men era.

A digital remaster has been carried out to obtain optimal quality of these ads filled with fresh fonts and colors, as well as a sensual range of possibilities, which seduced the audience to buy everything from guns to girdles to cars . , toothpaste, plane tickets or household appliances. Surprising, fun and inspiring, this snapshot of mid-20th century marketing is an evocative collector's item and a testament to design innovation and advertising ingenuity.

Edition: Multilingual (German, French, English)