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My Life in Advertising and Scientific Advertising (Advertising age Classics Library): Two Works (Marketing (in English)
Claude Hopkins
(Author)
·
McGraw-Hill Companies
· Paperback
My Life in Advertising and Scientific Advertising (Advertising age Classics Library): Two Works (Marketing (in English) - Hopkins, Claude
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Synopsis "My Life in Advertising and Scientific Advertising (Advertising age Classics Library): Two Works (Marketing (in English)"
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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