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new ideas about new ideas: insights on creativity from the world's leading innovators (in English)
Shira P. White
(Author)
·
G. Patton Wright
(Author)
·
Basic Books
· Paperback
new ideas about new ideas: insights on creativity from the world's leading innovators (in English) - White, Shira P. ; Wright, G. Patton
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Synopsis "new ideas about new ideas: insights on creativity from the world's leading innovators (in English)"
n New Ideas About New Ideas, Shira White offers a fresh, lively, and inspiring perspective on innovation. Drawing from in-depth interviews with dozens of today's most fascinating people-from architect Frank Gehry to physicist Brian Greene-White illustrates how anyone can achieve a creative mindset and let the sparks fly. Whether you are building a new organization, turning around a company, launching a new ad campaign or product line, or staying a step ahead of your competitors on any front, New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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