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Packaging design in consumer culture (in English)
Kenny Zukowski
(Author)
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Our Knowledge Publishing
· Paperback
Packaging design in consumer culture (in English) - Zukowski, Kenny
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Synopsis "Packaging design in consumer culture (in English)"
This book aims to address the packaging design in the relationship between content and container, and research formal and aesthetic features organized to generate attraction and desire for the consumer. The products, with their visual proposal and their symbolic functions, will serve as instruments to demonstrate their contexts in the consumer society, attributing values and generating meanings. It is intended, therefore, to reflect on consumption, according to the power of attraction and persuasion that the visual language of the packaging exerts on the consumer.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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