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Palace Product Descriptions, the Selected Archive (in English)
Palace Skateboards
(Author)
·
Lev Tanju
(Author)
·
Sam Buchan-Watts
(Introduction by)
·
Phaidon Press
· Hardcover
Palace Product Descriptions, the Selected Archive (in English) - Palace Skateboards ; Tanju, Lev ; Buchan-Watts, Sam
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Synopsis "Palace Product Descriptions, the Selected Archive (in English)"
98%EVERY GOOD DESCRIPTIONPALACE HAVE EVER DONEIN ONE ROWDY HARDBACK2% SOME RUBBISH ONES ALSOPhaidon presentsPalace Product Descriptions: The Selected Archive, the official printed archive of Palace Skateboard's online product descriptions. Since their debut in 2013, Palace's unconventional descriptors - which often have little or nothing to do with the product being described - have earned a cult following, with readers hooked on every line.Authored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as: TRENDSETTERDON'T THINK SO MATEYOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOPWITH YOUR EYES CLOSEDCOVERED IN GLUECollected here for the first time and printed as they appear online - a few lines set in all caps, formatted as a series of bullet points - the more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palace's archive.At once jokey toilet book and earnest coffee-table opus, this funny and honest volume serves as an essential record of an online phenomenon.
