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Persuasive Business Proposals: Writing to win More Customers, Clients, and Contracts (in English)
Tom Sant
(Author)
·
Amacom
· Paperback
Persuasive Business Proposals: Writing to win More Customers, Clients, and Contracts (in English) - Tom Sant
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Synopsis "Persuasive Business Proposals: Writing to win More Customers, Clients, and Contracts (in English)"
Most people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.Writing a winning proposal is vital to getting a 'yes' on your next bid. That's why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs.In Persuasive Business Proposals, he shares the same insights with you--teaching you what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You'll learn how to: attract prospects' attention and speak to their needs;ask essential questions for qualifying opportunities;"power up" cover letters and executive summaries;overcome "value paranoia";incorporate proof into a proposal;and write winning renewal contracts.With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes you step-by-step through a highly effective process for writing customized packages that capture new business.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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