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Persuasive Copywriting: Cut Through the Noise and Communicate With Impact (in English)
Andy Maslen
(Author)
·
Kogan Page
· Paperback
Persuasive Copywriting: Cut Through the Noise and Communicate With Impact (in English) - Maslen, Andy
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Synopsis "Persuasive Copywriting: Cut Through the Noise and Communicate With Impact (in English)"
Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf. With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace. Complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including: -Practical advice to measure and benchmark effective copy-Guidance on creating and critiquing briefs-New chapters on how to weave copywriting skills into the wider industry-Storytelling and content marketing-The impact of evolving channels like mobile and social media Practical, inspiring and extremely digestible, Persuasive Copywriting is the only vibrant, all-encompassing guide to copywriting that you need.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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