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Pocket Guide to Selling Services and Products (in English)
Peter Morris
(Author)
·
Malcolm McDonald
(Author)
·
Routledge
· Hardcover
Pocket Guide to Selling Services and Products (in English) - Morris, Peter ; McDonald, Malcolm
$ 178.85
$ 298.08
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Origin: United Kingdom
(Import costs included in the price)
It will be shipped from our warehouse between
Wednesday, June 26 and
Monday, July 08.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Pocket Guide to Selling Services and Products (in English)"
First published in 1995. This pocket guide is a cartoon book with a serious message -it explores the world of commercial transactions: selling products and services. It will take the salesperson through the course of the sales process in an informative and entertaining way. Selling Services and Products begins by establishing an understanding of customers' needs and moves through getting an appointment to meet them, to the moment when the sale is closed. It examines the differences between selling services and products and consolidates that information by an exercise at the end of each chapter. Everybody constantly makes transactions of one kind or another, so the selling process embodies a fundamental human activity -the need to persuade somebody about something, so that both parties benefit. This book will profit not only sales executives, but everyone. This unique pocket guide is a must for sales and marketing managers and students.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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