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Principles of Pricing Hardback (in English)
Rakesh V. Vohra
(Author)
·
Lakshman Krishnamurthi
(Author)
·
Cambridge University Press
· Hardcover
Principles of Pricing Hardback (in English) - Vohra, Rakesh V. ; Krishnamurthi, Lakshman
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Synopsis "Principles of Pricing Hardback (in English)"
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior, and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination, and 3) pricing in a competitive environment.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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