Share
Public Relations, Cooperation, and Justice: From Evolutionary Biology to Ethics (Routledge new Directions in pr & Communication Research) (in English)
Charles Marsh (Author)
·
Routledge
· Paperback
Public Relations, Cooperation, and Justice: From Evolutionary Biology to Ethics (Routledge new Directions in pr & Communication Research) (in English) - Charles Marsh
$ 50.17
$ 52.95
You save: $ 2.78
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Monday, June 03 and
Tuesday, June 04.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Public Relations, Cooperation, and Justice: From Evolutionary Biology to Ethics (Routledge new Directions in pr & Communication Research) (in English)"
Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress PR's egoistic nature; and forms of self-interested cooperation, e.g. fully functioning society theory. Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions.This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.
