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Relationship Management In Hospitality &Tourism: A Professional Approach of RM for Hospitality and Tourism Professionals (in English)
Chiranjib Kumar
(Author)
·
Createspace Independent Publishing Platform
· Paperback
Relationship Management In Hospitality &Tourism: A Professional Approach of RM for Hospitality and Tourism Professionals (in English) - Kumar, Chiranjib
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Synopsis "Relationship Management In Hospitality &Tourism: A Professional Approach of RM for Hospitality and Tourism Professionals (in English)"
The book is based on extensive research on relationship management in Hospitality and Tourism services. It is prepared to meet with challenging scenario of tourism and hospitality businesses. It covers almost all important dimensions of RM and CRM. It provides an opportunity to become true CRM professionals. The book contains a simplicity in diversity and touches almost all the important issues and points which is required to understand the concept of Relationship Management and CRM and further leads to advance stage that is policy formulation, model designing, RM Certification and strategies for building ever lasting relationship. It includes various case studies and perceptions of eminent authors. It highlights the importance of various forms of CRM. At last it suggests a unique model "LCU (Life Cycle Umbrella)" to the world.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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