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Research Methods and Techniques in Public Relations and Advertising (in English)
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Synopsis "Research Methods and Techniques in Public Relations and Advertising (in English)"
The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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