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portada Retail Marketing Strategy: Delivering Shopper Delight (in English)
Type
Physical Book
Publisher
Year
2015
Language
English
Pages
296
Format
Paperback
Dimensions
23.4 x 15.6 x 1.6 cm
Weight
0.42 kg.
ISBN13
9780749476915
Edition No.
1

Retail Marketing Strategy: Delivering Shopper Delight (in English)

Constant Berkhout (Author) · Kogan Page · Paperback

Retail Marketing Strategy: Delivering Shopper Delight (in English) - Berkhout, Constant

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Synopsis "Retail Marketing Strategy: Delivering Shopper Delight (in English)"

Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a multi-channel environment to remain competitive and relevant.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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