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Revenue Management: A Practical Pricing Perspective (in English)
Ian (Edt) Yeoman (Author)
·
Palgrave Macmillan
· Hardcover
Revenue Management: A Practical Pricing Perspective (in English) - Ian (Edt) Yeoman
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Synopsis "Revenue Management: A Practical Pricing Perspective (in English)"
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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