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Scientific Advertising (in English)
Claude Hopkins
(Author)
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Merchant Books
· Paperback
Scientific Advertising (in English) - Hopkins Claude
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Synopsis "Scientific Advertising (in English)"
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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