Share
Selling the Invisible: A Field Guide to Modern Marketing (in English)
Harry Beckwith
(Author)
·
Grand Central Publishing
· Paperback
Selling the Invisible: A Field Guide to Modern Marketing (in English) - Beckwith, Harry
$ 13.29
$ 18.99
You save: $ 5.70
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Thursday, May 16 and
Friday, May 17.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Selling the Invisible: A Field Guide to Modern Marketing (in English)"
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
