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portada Shaw, m: Copywriting, Second Edition: Successful Writing for Design, Advertising and Marketing (in English)
Type
Physical Book
Publisher
Year
2012
Language
English
Pages
240
Format
Paperback
Dimensions
24.4 x 17.0 x 2.3 cm
Weight
0.64 kg.
ISBN
1780670001
ISBN13
9781780670003
Edition No.
0002

Shaw, m: Copywriting, Second Edition: Successful Writing for Design, Advertising and Marketing (in English)

Mark Shaw (Author) · Laurence King · Paperback

Shaw, m: Copywriting, Second Edition: Successful Writing for Design, Advertising and Marketing (in English) - Shaw, Mark

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Origin: Spain (Import costs included in the price)
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Synopsis "Shaw, m: Copywriting, Second Edition: Successful Writing for Design, Advertising and Marketing (in English)"

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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