Name: Sí. 50 Científicamente Probado Maneras de Estar Persuasive Editorial: Última Intervensión de Prensa; Reprint Edition (in English)
Price: 13.99 USD
Availability: InStock
Author: Robert Cialdini
ISBN: 9781416576143

portada Sí. 50 Científicamente Probado Maneras de Estar Persuasive Editorial: Última Intervensión de Prensa; Reprint Edition (in English)

Type

Physical Book

Author

Publisher

Year

2009

Language

English

Pages

258

Format

Paperback

Dimensions

20.7 x 12.3 x 1.8 cm

Weight

0.20 kg.

ISBN

9781416576143

ISBN13

9781416576143

Edition No.

Synopsis "Sí. 50 Científicamente Probado Maneras de Estar Persuasive Editorial: Última Intervensión de Prensa; Reprint Edition (in English)"

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

Robert Cialdini

(Author)

View Author's Page

Robert B. Cialdini es profesor emérito de Psicología y Marketing de la Universidad Estatal de Arizona. Es autor superventas de The New York Times con Influencia: La psicología de la persuasión. Se ha traducido a cuarenta y cuatro idiomas. Entre los muchos méritos y premios de Robert B. Cialdini se encuentra su ejercicio como presidente de la Society of Personality and Social Psychology y su pertenencia a la Academia Estadounidense de las Artes y las Ciencias. Es, además, un popular invitado en los medios de comunicación y un habitual conferenciante en todo el mundo.

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