Share
Social Media Campaigning in Europe (in English)
Darren G. Lilleker
(Illustrated by)
·
Karolina Koc-Michalska
(Illustrated by)
·
Ralph Negrine
(Illustrated by)
·
Routledge
· Hardcover
Social Media Campaigning in Europe (in English) - Lilleker, Darren G. ; Koc-Michalska, Karolina ; Negrine, Ralph
$ 144.00
$ 180.00
You save: $ 36.00
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Wednesday, July 03 and
Friday, July 12.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Social Media Campaigning in Europe (in English)"
Studies of election campaigns have shown an increased employment of websites, weblog tools, email, and social media by political campaigners, as well as the use of similar platforms by citizens to find information, communicate about elections or engage more generally in political issues. This comprehensive volume explores the ways in which social media is used on the one hand as a campaigning tool, and on the other, by local citizens. It aims to develop a more holistic and Eurocentric research agenda by capturing both supply and demand practices at the European level. The authors employ both single and multination case studies, furthering debates on how political actors and voters embrace the new information and communication environment, in what ways, and for what purposes. The book offers new perspectives on social media campaigning within European democracies, thereby contributing to a more global and comprehensive understanding of how campaigning is affected, and might be enhanced, by developing an interactive digital strategy.This book will be of great interest to students of both politics and media studies. It was originally published as a special issue of the Journal of Information Technology & Politics.