Name: Soft Power: The Means to Success in World Politics (in English)
Price: 11.89 USD
Availability: InStock
Rating: 3.5 (2 reviews)
Author: Nye, Joseph S.
ISBN: 9781586483067

portada Soft Power: The Means to Success in World Politics (in English)

Type

Physical Book

Author

Joseph S. Nye

Publisher

PublicAffairs

Year

2005

Language

English

Pages

191

Format

Paperback

Dimensions

21.0 x 13.9 x 1.4 cm

Weight

0.21 kg.

ISBN

1586483064

ISBN13

9781586483067

Synopsis "Soft Power: The Means to Success in World Politics (in English)"

Joseph Nye coined the term soft power in the late 1980s. It is now used frequently--and often incorrectly--by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power--the ability to coerce--grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

Customers reviews

Diego SalvatiTuesday, December 17, 2013
Verified Purchase
Muy caro para una encuadernación pobre.
10
Ernesto GonzálezThursday, December 09, 2021
Verified Purchase
El autor explica cómo desarrolló el concepto de soft power y cómo lo entiende. Es una obra recomendable a los interesados en estudios de gobierno, política e inteligencia.
00

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Soft Power: The Means to Success in World Politics (in English) - Nye, Joseph S.

Synopsis "Soft Power: The Means to Success in World Politics (in English)"

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