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Start-Up Marketing Strategies in India (in English)
M. Anil Ramesh (Author)
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Emerald Publishing Ltd
· Hardcover
Start-Up Marketing Strategies in India (in English) - M. Anil Ramesh
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Origin: Spain
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Synopsis "Start-Up Marketing Strategies in India (in English)"
Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion.Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG).Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions.The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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