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Statistics for Marketing and Consumer Research (in English)
Mario Mazzocchi
(Author)
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Sage Publications Ltd
· Paperback
Statistics for Marketing and Consumer Research (in English) - Mazzocchi, Mario
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Synopsis "Statistics for Marketing and Consumer Research (in English)"
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of: - Sampling- Data management an statistical packages- Hypothesis testing- Cluster analysis- Structural equation modelling
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The book is written in English.
The binding of this edition is Paperback.
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