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Strategies for E-Business: Creating Value Through Electronic and Mobile Commerce Concepts and Cases (in English)
Tawfik Jelassi; Albrecht Enders; Francisco J. Martinez-Lopez (Author)
·
Pearson Education Limited
· Paperback
Strategies for E-Business: Creating Value Through Electronic and Mobile Commerce Concepts and Cases (in English) - Tawfik Jelassi; Albrecht Enders; Francisco J. Martinez-Lopez
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Origin: Spain
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Synopsis "Strategies for E-Business: Creating Value Through Electronic and Mobile Commerce Concepts and Cases (in English)"
Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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