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portada Streaming and Digital Media: Understanding the Business and Technology (Nab Executive Technology Briefings) (in English)
Type
Physical Book
Publisher
Year
2007
Language
English
Pages
244
Format
Paperback
Weight
1
ISBN
0240809572
ISBN13
9780240809571
Edition No.
1

Streaming and Digital Media: Understanding the Business and Technology (Nab Executive Technology Briefings) (in English)

Dan Rayburn (Author) · Focal Press · Paperback

Streaming and Digital Media: Understanding the Business and Technology (Nab Executive Technology Briefings) (in English) - Dan Rayburn

Physical Book

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Synopsis "Streaming and Digital Media: Understanding the Business and Technology (Nab Executive Technology Briefings) (in English)"

Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications.New In The Book: - Consumer generated content and portals- Distribution of full-length video content- New distribution outlets for delivering content (Sling, TiVO, IPTV)- Addition of Flash streaming technology and Podcasting- Up-to-date market research and data- New industry pricing data * Discover how new video distribution channels & devices are affecting your content business* Learn what you should pay for online video services and what you should expect in return* Understand the differences between the Flash and Windows Media formats* Read real-world ROI case studies of what has worked and what hasn't across b2b and b2c verticals

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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