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successful product innovation (in English)
Robert G. Cooper
(Author)
·
Scott J. Edgett
(Author)
·
Booksurge Publishing
· Paperback
successful product innovation (in English) - Cooper, Robert G. ; Edgett, Scott J.
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Synopsis "successful product innovation (in English)"
Stellar new product development is no accident - it is the result of a disciplined, systematic approach based on best practices. This book is a collection of 18 articles, handpicked by the authors, that span the practices critical for success; from generating breakthrough new ideas, accelerating the Stage-Gate Idea-to-Launch process, improving project selection with portfolio management and developing a product innovation and technology strategy. Over the years, research has yielded insights into the secrets of success and best practices in product innovation. This selection of carefully chosen readings and articles strategically focuses on the four points of performance that drive a business's new product success, illustrated in the Innovation Diamond(TM) Product Innovation and Technology Strategy, Portfolio Management, Stage-Gate Idea-to-Launch system, Climate, Culture and Leadership. For more information, visit: www.stage-gate.com
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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