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sunday drives: nostalgic reminiscing with the best of burma-shave (in English)
Michael Larson
(Author)
·
Jill Larson Sundberg
(Author)
·
iUniverse
· Paperback
sunday drives: nostalgic reminiscing with the best of burma-shave (in English) - Larson, Michael ; Sundberg, Jill Larson
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Synopsis "sunday drives: nostalgic reminiscing with the best of burma-shave (in English)"
The Burma-Shave craze reached its zenith during the 1950s, with more than 7,000 signs posted across the United States. To market Burma-Shave, Allen Odell, an advertising wordsmith, devised the concept of sequential signs to sell his shaving cream. Typically, six signs were erected, with each of the first five containing a line of verse, and the sixth trumpeting the brand name. Burma-Shave signs appeared in every state except Arizona, Nevada and New Mexico. The creative people at Burma-Shave, as well as customers who sent in jingles of their own, ultimately created more than 600 of the rhymes. In the world of advertising, Burma-Shave stood as unique, creating signs that became a part of the popular culture. Although the Burma-Shave company is no more, these fun little rhymes hold great nostalgic value for those of us who fondly remember them from our Sunday drives.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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