Share
Technical Marketing Communication: A Guide to Writing, Design, and Delivery (in English)
Emil B. Towner (Author)
·
Business Expert Press
· Paperback
Technical Marketing Communication: A Guide to Writing, Design, and Delivery (in English) - Emil B. Towner
$ 15.39
$ 21.99
You save: $ 6.60
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Friday, May 31 and
Monday, June 03.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Technical Marketing Communication: A Guide to Writing, Design, and Delivery (in English)"
Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in comÂmon. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials using: The Òbenefit of the benefitÓ to tell a marketing story; 3 ÒAsÓ every headline must achieve; 5 call-to-action options; Focal and emotional integration; Grids to design effective layouts; Icons, indexes, and symbols for images; And much more! After reading this book, you'll be prepared for every asÂpect of technical marketing-whether you want to oversee marketing creatives or earn extra money as a freelancer.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
