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television and its audience (in English)
Patrick Barwise
(Author)
·
T. P. Barwise
(Author)
·
Sage Publications Ltd
· Paperback
television and its audience (in English) - Barwise, T. P. ; Barwise, Patrick
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Synopsis "television and its audience (in English)"
This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparent
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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