Name: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy From one of America's top Copywriters (in English)
Price: 19.60 USD
Availability: InStock
Author: Sugarman, Joseph
ISBN: 9780470051245

portada The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy From one of America's top Copywriters (in English)

Type

Physical Book

Author

Joseph Sugarman

Publisher

Wiley

Year

2006

Language

English

Pages

368

Format

Paperback

Dimensions

23.3 x 19.0 x 1.9 cm

Weight

0.60 kg.

ISBN

0470051248

ISBN13

9780470051245

Edition No.

Synopsis "The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy From one of America's top Copywriters (in English)"

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy From one of America's top Copywriters (in English) - Sugarman, Joseph

Synopsis "The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy From one of America's top Copywriters (in English)"

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