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The Anti-Marketeer's Handbook (in English)
Adrian Liley
(Author)
·
Lulu Press
· Paperback
The Anti-Marketeer's Handbook (in English) - Liley, Adrian
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Synopsis "The Anti-Marketeer's Handbook (in English)"
A new way of looking at marketing and business in the 21st century. Forget SWOT or the customer journey - postmodernist anti-marketing is here! This handbook looks at all areas of anti-marketing with theory, practice and lots of examples 'from the street'. It is not a textbook and can be read by anyone with an interest in what is happening in the marketplace nowadays.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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