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portada The Designing for Growth Field Book: A Step-By-Step Project Guide (Columbia Business School Publishing) (in English)
Type
Physical Book
Author
Publisher
Year
2019
Language
English
Pages
152
Format
Paperback
Dimensions
21.6 x 22.1 x 1.3 cm
Weight
0.41 kg.
ISBN13
9780231187893
Edition No.
0002
Categories

The Designing for Growth Field Book: A Step-By-Step Project Guide (Columbia Business School Publishing) (in English)

Jeanne Liedtka (Author) · Tim Ogilvie (Author) · Columbia Business School Publishing · Paperback

The Designing for Growth Field Book: A Step-By-Step Project Guide (Columbia Business School Publishing) (in English) - Liedtka, Jeanne ; Ogilvie, Tim

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Synopsis "The Designing for Growth Field Book: A Step-By-Step Project Guide (Columbia Business School Publishing) (in English)"

Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach. In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.

Customers reviews

Sebastian HaristoyThursday, February 24, 2022
Verified Purchase

Es un libro de trabajo, simple, que ayuda a encausar la evaluación y ejecución de una iniciativa.

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