Share
The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality (Routledge Studies in new Media and Cyberculture) (in English)
Bradley E. Wiggins (Author)
·
Routledge
· Hardcover
The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality (Routledge Studies in new Media and Cyberculture) (in English) - Bradley E. Wiggins
$ 126.00
$ 180.00
You save: $ 54.00
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Tuesday, May 14 and
Thursday, May 23.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality (Routledge Studies in new Media and Cyberculture) (in English)"
Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes. Often images, animated GIFs, or videos are remixed in such a way to incorporate intertextual references, quite frequently to popular culture, alongside a joke or critique of some aspect of the human experience. Ideology, semiotics, and intertextuality coalesce in the book’s argument that internet memes represent a new form of meaning-making, and the rapidity by which they are produced and spread underscores their importance.