Share
The Economics and Financing of Media Companies (in English)
Robert G. Picard (Author)
·
Fordham Univ Pr
· Paperback
The Economics and Financing of Media Companies (in English) - Robert G. Picard
$ 42.34
$ 52.93
You save: $ 10.59
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Monday, June 17 and
Tuesday, June 18.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "The Economics and Financing of Media Companies (in English)"
In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them.Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.