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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand (in English)
Majken Schultz (Author)
·
Oxford University Press
· Hardcover
The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand (in English) - Majken Schultz
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Synopsis "The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand (in English)"
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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