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The Global Corporate Brand Book (in English)
Michael Morley (Author)
·
Palgrave Macmillan
· Hardcover
The Global Corporate Brand Book (in English) - Michael Morley
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Synopsis "The Global Corporate Brand Book (in English)"
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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