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The Global Foundations of Public Relations (Routledge new Directions in pr & Communication Research) (in English)
Robert E. Brown,Burton St. John Iii,Jenny Zhengye Hou (Author)
·
Routledge
· Hardcover
The Global Foundations of Public Relations (Routledge new Directions in pr & Communication Research) (in English) - Robert E. Brown,Burton St. John Iii,Jenny Zhengye Hou
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Synopsis "The Global Foundations of Public Relations (Routledge new Directions in pr & Communication Research) (in English)"
The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and - focusing less on the obvious differences and contracts - seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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