Share
the law of comparative advertising: directive 97/55/ec in the united kingdom and germa (in English)
Michael Spence
(Author)
·
Ansgar Ohly
(Author)
·
Hart Publishing
· Hardcover
the law of comparative advertising: directive 97/55/ec in the united kingdom and germa (in English) - Ohly, Ansgar ; Spence, Michael
$ 142.11
$ 192.86
You save: $ 50.75
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Tuesday, May 28 and
Wednesday, May 29.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "the law of comparative advertising: directive 97/55/ec in the united kingdom and germa (in English)"
This book consists of a careful analysis of the comparative advertising directive, giving background both to the regulation of comparative advertising in the United Kingdom and Germany and to the passing of the directive. It will bring to a UK reader the latest in thinking on comparative advertising from Germany, where the directive has been the subject of very extensive recent debate. The book also has four appendices in which UK, German and European material is given (all in English). The directive applies to any advertisement (or indeed any representation of any kind made to promote goods or services) that explicitly or implicitly identifies a competitor. It therefore has the potential to regulate such claims as
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.
