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portada The Politics of Time and Youth in Brand India: Bargaining With Capital (Diversity and Plurality in South Asia) (in English)
Type
Physical Book
Publisher
Author
Year
2013
Language
English
Pages
158
Format
Hardcover
ISBN13
9780857281098
Categories

The Politics of Time and Youth in Brand India: Bargaining With Capital (Diversity and Plurality in South Asia) (in English)

Jyotsna Kapur (Author) · Anthem Press · Hardcover

The Politics of Time and Youth in Brand India: Bargaining With Capital (Diversity and Plurality in South Asia) (in English) - Jyotsna Kapur

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Synopsis "The Politics of Time and Youth in Brand India: Bargaining With Capital (Diversity and Plurality in South Asia) (in English)"

This book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses – across cinema, television, print and consumer culture – and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations.

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