Share
The Selling of the President (in English)
Joe Mcginniss (Author)
·
Penguin
· Paperback
The Selling of the President (in English) - Joe Mcginniss
$ 16.80
$ 24.00
You save: $ 7.20
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Wednesday, May 15 and
Thursday, May 16.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "The Selling of the President (in English)"
What makes you cast your ballot?A Presidential candidate or a good campaign?How he stands on the issues or how he stands up to the camera?The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politickingand how that script came to be. It introduces:Harry Treleaven, the first adman to suggest that issues bore voters, that image is what countsRoger Ailes, a PR man who coordinated the TV presentations that delivered the productFrank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a PresidentAnd the candidate, Richard Nixon himselfa politician running on television for the highest office in the landIn his introduction, Joe McGinniss discusses whyunfortunatelyhis classic book is as pertinent today to understanding our political culture as it was the year it was published.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.