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The Standout Business Plan: Make It Irresistible--and Get the Funds You Need for Your Startup or Growing Business (in English)
Brian Tracy
Synopsis "The Standout Business Plan: Make It Irresistible--and Get the Funds You Need for Your Startup or Growing Business (in English)"
The Standout Business Plan is an immensely practical and readable guide that shows you how to create a business plan that not only speaks directly to investors and lenders but also makes it easy for them to say yes.At the beginning of every successful business is a well-thought-out and exceptionally prepared business plan that was written with one audience in mind--investors. However, too many budding entrepreneurs have written their business's bible with a focus on details most important to managers or employees or even themselves, completely avoiding the questions most crucial to those who determine the fate of the business's genesis...its potential backers.Renowned leadership expert Brian Tracy and business strategy consultant Vaughan Evans share case studies and examples of both what to do and what not to do when developing a plan for your business.In The Standout Business Plan, Tracy and Evans reveal how to: Include the vital information backers need, while leaving out extraneous fillers that gets in the wayAddress key factors such as market demand, competition, and strategySpell out the essence of your business propositionOutline resources and financial forecastsAssess risk from the backer's perspectiveEvaluate and improve the plan to ensure its successYour business plan is too important to not get exactly right from the beginning. With the easy-to-follow guidance in The Standout Business Plan, now anyone can present a clear, concise, and convincing case that will win them the funding they need to succeed.
Brian Tracy es el presidente de Brian Tracy International, una compañía de desarrollo de recursos humanos con sede en Solana Beach, California. Ha escrito 70 libros y desarrollado más de 800 programas de entrenamiento en audio y video. Sus materiales han sido traducidos a 40 idiomas y utilizados en 64 países. Brian ha sido consultor de más de 1000 empresas y es uno de los mejores conferencistas e instructores del mundo e instruye a más de 250 mil personas cada año sobre temas de liderazgo, estrategia, ventas, desarrollo personal y éxito empresarial. Ha impartido más de 5 mil conferencias y seminarios a 5 millones de personas alrededor del mundo, brindando una mezcla única de humor, perspicacia, información e inspiración.