Share
the total package,the secret history and hidden meanings of boxes, bottles, cans, and other persuasive containers (in English)
Thomas Hine
(Author)
·
Back Bay Books
· Paperback
the total package,the secret history and hidden meanings of boxes, bottles, cans, and other persuasive containers (in English) - Hine, Thomas
$ 20.83
$ 21.99
You save: $ 1.16
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Wednesday, May 29 and
Thursday, May 30.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "the total package,the secret history and hidden meanings of boxes, bottles, cans, and other persuasive containers (in English)"
In this fascinating excursion through popular culture and marketing history, design critic Thomas Hine decodes the secret language of packaging -- and explains the many subtle ways that boxes, bottles, and cans persuade us to spend our hard-earned money. Tracing the art and science of package design from its emergence late last century to today's most instantly recognizable brand images -- the Campbell's soup can, the Coca-Cola bottle, the Marlboro box, and many others -- Hine has written an essential book for students of popular culture, designers, marketers ... and anyone who goes shopping.