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tools of the trade: modern marketing for construction brands (in English)
Neil M. Brown
(Author)
·
RB Communications, Inc.
· Paperback
tools of the trade: modern marketing for construction brands (in English) - Brown, Neil M.
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Synopsis "tools of the trade: modern marketing for construction brands (in English)"
TOOLS OF THE TRADE: MODERN MARKETING FOR CONSTRUCTION BRANDS is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services and retail, along with detailed examples of construction marketing implementation. The book is organized in five units including strategic marketing, tactical marketing, specialized channels and segments (distributor and retail channels, marketing architectural, engineering and construction services), practical marketing considerations, and construction marketing resources. And TOOLS OF THE TRADE: MODERN MARKETING FOR CONSTRUCTION BRANDS will serve as the as the study guide for the Construction Marketing Association's Certified Construction Marketing Professional (CCMP) program.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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