Share
Touch: Building Your Brand in the Experience Economy (in English)
Jorg Dietzel (Author)
·
Marshall Cavendish International
· Paperback
Touch: Building Your Brand in the Experience Economy (in English) - Jorg Dietzel
$ 14.89
$ 18.61
You save: $ 3.72
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Monday, June 17 and
Wednesday, June 19.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Touch: Building Your Brand in the Experience Economy (in English)"
From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences “the new luxury”. So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms customers into brand advocates who are telling your story? Brand consultant and university lecturer Jörg Dietzel writes the playbook for creating brand experiences – based on over 30 years of experience working with blue-chip clients in Europe, the United States and Asia. The book is illustrated by case studies drawn from the Author's wide-ranging experiences.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.