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Toward Cross-Channel Management (in English)
Felix Brunner (Author)
·
De Gruyter
· Paperback
Toward Cross-Channel Management (in English) - Felix Brunner
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Synopsis "Toward Cross-Channel Management (in English)"
In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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