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Towards Intellectual Property Rights Management: Back-Office and Front-Office Perspectives (in English)
Dolores Modic; Nadja Damij (Author)
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Palgrave Macmillan
· Hardcover
Towards Intellectual Property Rights Management: Back-Office and Front-Office Perspectives (in English) - Dolores Modic; Nadja Damij
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Synopsis "Towards Intellectual Property Rights Management: Back-Office and Front-Office Perspectives (in English)"
This book provides insights into the intellectual property rights (IPR) managerial practices of key IPR executives from a range of multinational companies, including major research and development firms. It identifies gaps in IPR management and considers the Tabular Application Development (TAD) methodology IPR process optimisation model. The authors adopt an interdisciplinary approach, providing a conceptual framework derived from practice and enriched with theoretical insights, and offering organisational recommendations. In taking into account both Back and Front office processes, Towards Intellectual Property Rights Management will help businesses navigate the maze of IPR and maximise the value they get from innovation.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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