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Transforming Organizations: Narrative and Story-Based Approaches (Management for Professionals) (in English)
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Synopsis "Transforming Organizations: Narrative and Story-Based Approaches (Management for Professionals) (in English)"
Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development. Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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