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portada Ux Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions (in English)
Type
Physical Book
Author
Publisher
Year
2021
Language
English
Pages
299
Format
Paperback
Dimensions
22.6 x 15.2 x 1.0 cm
Weight
0.39 kg.
ISBN13
9781492052432
Edition No.
0002
Categories

Ux Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions (in English)

Jaime Levy (Author) · O'Reilly Media · Paperback

Ux Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions (in English) - Levy, Jaime

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Synopsis "Ux Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions (in English)"

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want. Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research. Define value propositions and validate target users through provisional personas and customer discovery techniques Explore marketplace opportunities by conducting competitive research and analysis Design experiments using rapid prototypes that are focused on the business model Conduct online user research to gain valuable insights quickly on any budget Test business ideas and validate marketing channels by running online advertising and landing page campaigns

Customers reviews

Vanessa TorresTuesday, March 15, 2022
Verified Purchase

Muy buen libro. Buen servicio

10
Luz SerranoMonday, August 21, 2023
Verified Purchase

Excelente.

00
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